Thursday, April 14, 2011
Saturday, January 22, 2011
Facebook Contest launches
Princess Cruises has launched a Facebook contest inviting people to share their favorite travel experience for a chance to “check another place off their travel bucket list.”
The contest winner will be selected by popular vote, and will be able to choose from one of eight cruise destinations including Europe, Asia, Tahiti, Australia/New Zealand, the Holy Land, Panama Canal, Alaska or South America.
The cruise vacation choices range from 10 to 16 days in length in a balcony stateroom, and include round trip airfare for two people.Users can submit their travel stories on the cruise line's Facebook page in written form or video. People will be able to vote on the story they like the most, and the person with the highest number of votes will win a cruise vacation.
"We're encouraging our Facebook fans to share an inspiring travel experience they think everyone should do at least once in their lifetime," said Jan Swartz, Princess Cruises executive vice president. "And the unprecedented aspect of this contest is that the winner gets to choose from among eight incredible cruise destinations, and cross yet another experience off their travel bucket list."
E-Trade was already expected to advertise again at the Super Bowl XLV with an E-Trade Baby commercial. After all they just have casted a new baby for the Super Bowl 2010. The ETrade Baby Ads Men Without Pants Super Bowl
Dockers will advertise during the Super Bowl for the first time since 2002. On Feb. 7, the apparel brand is breaking a new TV spot, which uses Shazam mobile technology to allow consumer interaction.
The new 30-second ad, dubbed "Men Without Pants," via Draftfcb San Francisco, is part of Dockers' ongoing "Wear the Pants" campaign, which launched in December. It will run during CBS's telecast of Super Bowl XLIV, and appropriately, will address men on the subject of modern masculinity. (The ad shows childish men marching and singing: "I Wear No Pants." The men are interrupted with a message: "Calling all men, it’s time to wear the pants.”)
"We’re sending out a humorous call to manhood . . . The campaign celebrates the reemergence of the khaki, a product whose heritage is rooted in the military, as an everyday way for men to convey masculine pride," said Jen Sey, vp of Dockers global marketing, adding that "the pants" are only a piece of the puzzle since the ad encourages men to "wear the pants" both literally and figuratively.
Dockers also partnered with Shazam, a mobile music discovery application provider, enabling viewers to engage with the ad's content on their smartphones. In order to make it work, consumers need to download Shazam's app and "tag" the spot, which would take them to a branded content page. The page will house additional information on the campaign, music from the new TV spot, and a giveaway promotion. (The Shazam integration was was developed in partnership with Ignition Factory, a creative media specialty unit of OMD, while "Wear the Pants" was created by Draftfcb San Francisco.)Sey said the mobile tie-in is a way for Dockers to reach consumers in new ways and encourage further engagement with the brand. Dockers hopes the Super Bowl will be the perfect opportunity.
So why is this the year that Dockers is returning to the Super Bowl? A sharp decline in the overall category has caused a major shift in how the company is approaching its brand efforts. "We’re on a mission to reinvent khakis and consumers’ relationship to the category, which has been passive in recent years," said Sey. "With our call to manhood message, the Super Bowl—the 'manliest' of days on the sports calendar—was a perfect choice for us to launch the campaign nationally."
Toshiba 55WX800U 3D LED TV is Perfect for the Big Game
Who doesn’t like to watch 3D films at the cinema? but how about watch them at your home?
Yes , with Toshiba 55WX800U 55-Inch 1080p 240 Hz Cinema Series 3D LED TV, it’s possible to have your own cinema at home and you can enjoy your 3D films at any time and as much as you like.
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is lining up to be the BEST-SELLING and COOLEST 3D TV of the year.
Get lost in your entertainment, with striking 3D visuals brought to you in full HD, thanks to a 1080p Full HD CineSpeed Display with LED Backlighting
Captain America Super Bowl
The Super Bowl has become the premier event for companies to display new, clever and often funny ads unveiling their new and upcoming products. In recent years Hollywood too has seized the opportunity to put their movies in front of the very large audience at one time – which is like icing on cake for us dual football/movie fans…
The opportunity doesn’t come cheap either: each 30-second spot this year will run about $3 million – that’s a whopping $12 million for a two-minute trailer!
Despite of the sluggish economy, most major Hollywood studios are taking advantage of the large Super Bowl XLV audience to run trailers for their major tent pole movies releasing this year. It’s an impressive list and, for a few films, this will be their first time showing anywhere. Take a look at the full list below listed by order of theatrical release date.
Pirates of the Caribbean: On Stranger Tides
Some pictures are given below:
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