Thursday, April 14, 2011
Saturday, January 22, 2011
Facebook Contest launches
Princess Cruises has launched a Facebook contest inviting people to share their favorite travel experience for a chance to “check another place off their travel bucket list.”
The contest winner will be selected by popular vote, and will be able to choose from one of eight cruise destinations including Europe, Asia, Tahiti, Australia/New Zealand, the Holy Land, Panama Canal, Alaska or South America.
The cruise vacation choices range from 10 to 16 days in length in a balcony stateroom, and include round trip airfare for two people.Users can submit their travel stories on the cruise line's Facebook page in written form or video. People will be able to vote on the story they like the most, and the person with the highest number of votes will win a cruise vacation.
"We're encouraging our Facebook fans to share an inspiring travel experience they think everyone should do at least once in their lifetime," said Jan Swartz, Princess Cruises executive vice president. "And the unprecedented aspect of this contest is that the winner gets to choose from among eight incredible cruise destinations, and cross yet another experience off their travel bucket list."
E-Trade was already expected to advertise again at the Super Bowl XLV with an E-Trade Baby commercial. After all they just have casted a new baby for the Super Bowl 2010. The ETrade Baby Ads Men Without Pants Super Bowl
Dockers will advertise during the Super Bowl for the first time since 2002. On Feb. 7, the apparel brand is breaking a new TV spot, which uses Shazam mobile technology to allow consumer interaction.
The new 30-second ad, dubbed "Men Without Pants," via Draftfcb San Francisco, is part of Dockers' ongoing "Wear the Pants" campaign, which launched in December. It will run during CBS's telecast of Super Bowl XLIV, and appropriately, will address men on the subject of modern masculinity. (The ad shows childish men marching and singing: "I Wear No Pants." The men are interrupted with a message: "Calling all men, it’s time to wear the pants.”)
"We’re sending out a humorous call to manhood . . . The campaign celebrates the reemergence of the khaki, a product whose heritage is rooted in the military, as an everyday way for men to convey masculine pride," said Jen Sey, vp of Dockers global marketing, adding that "the pants" are only a piece of the puzzle since the ad encourages men to "wear the pants" both literally and figuratively.
Dockers also partnered with Shazam, a mobile music discovery application provider, enabling viewers to engage with the ad's content on their smartphones. In order to make it work, consumers need to download Shazam's app and "tag" the spot, which would take them to a branded content page. The page will house additional information on the campaign, music from the new TV spot, and a giveaway promotion. (The Shazam integration was was developed in partnership with Ignition Factory, a creative media specialty unit of OMD, while "Wear the Pants" was created by Draftfcb San Francisco.)Sey said the mobile tie-in is a way for Dockers to reach consumers in new ways and encourage further engagement with the brand. Dockers hopes the Super Bowl will be the perfect opportunity.
So why is this the year that Dockers is returning to the Super Bowl? A sharp decline in the overall category has caused a major shift in how the company is approaching its brand efforts. "We’re on a mission to reinvent khakis and consumers’ relationship to the category, which has been passive in recent years," said Sey. "With our call to manhood message, the Super Bowl—the 'manliest' of days on the sports calendar—was a perfect choice for us to launch the campaign nationally."
Toshiba 55WX800U 3D LED TV is Perfect for the Big Game
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Captain America Super Bowl
The Super Bowl has become the premier event for companies to display new, clever and often funny ads unveiling their new and upcoming products. In recent years Hollywood too has seized the opportunity to put their movies in front of the very large audience at one time – which is like icing on cake for us dual football/movie fans…
The opportunity doesn’t come cheap either: each 30-second spot this year will run about $3 million – that’s a whopping $12 million for a two-minute trailer!
Despite of the sluggish economy, most major Hollywood studios are taking advantage of the large Super Bowl XLV audience to run trailers for their major tent pole movies releasing this year. It’s an impressive list and, for a few films, this will be their first time showing anywhere. Take a look at the full list below listed by order of theatrical release date.
Pirates of the Caribbean: On Stranger Tides
Some pictures are given below:
Super Bowl Pre-Game Will Reportedly Feature Groupon Ads
If Groupon's not already a household name, it may be soon. According to AdAge, the company is getting ready for some big time TV advertising, starting with spots during the Super Bowl pre-game show (the Super Bowl itself was already sold out).
Groupon has already been growing like a weed, based mainly on web-based word-of-mouth. A big television campaign could be just what the company needs to truly get the masses interested, and it will be interesting to see the approach they take with the ads. AdAgereports:
Groupon has been ramping up by quietly tapping a variety of agencies to handle various marketing duties. It's expected to partner with MDC Partners' Crispin Porter & Bogusky for traditional advertising, and, considering that shop's reel of creepy (Burger) Kings, talking mannequins and Volkswagen Beetles, Groupon appears to have no intention of playing it safe.
It has also added a media agency of record in Publicis Groupe's Starcom. Over the Christmas holidays Groupon CEO Andrew Mason sent a note to cable networks alerting them to the new relationship. And last month, Groupon tapped Havas-owned Euro RSCG, Chicago, for help with customer-relationship marketing strategies, a move that Groupon Director of Marketing John Becvar last month said was part of an effort to "test different programs with our growing base of Groupon subscribers."
As you may know, Groupon recently rejected a $6 billion acquisition offer from Google, but as Google's Marissa Mayer recently pointed out, Google already has some weapons in its arsenal that compete directly with companies like Groupon.
Last year, Google ran its first TV commercial during the Super Bowl.
Groupon has already been growing like a weed, based mainly on web-based word-of-mouth. A big television campaign could be just what the company needs to truly get the masses interested, and it will be interesting to see the approach they take with the ads. AdAgereports:
Groupon has been ramping up by quietly tapping a variety of agencies to handle various marketing duties. It's expected to partner with MDC Partners' Crispin Porter & Bogusky for traditional advertising, and, considering that shop's reel of creepy (Burger) Kings, talking mannequins and Volkswagen Beetles, Groupon appears to have no intention of playing it safe.
It has also added a media agency of record in Publicis Groupe's Starcom. Over the Christmas holidays Groupon CEO Andrew Mason sent a note to cable networks alerting them to the new relationship. And last month, Groupon tapped Havas-owned Euro RSCG, Chicago, for help with customer-relationship marketing strategies, a move that Groupon Director of Marketing John Becvar last month said was part of an effort to "test different programs with our growing base of Groupon subscribers."
As you may know, Groupon recently rejected a $6 billion acquisition offer from Google, but as Google's Marissa Mayer recently pointed out, Google already has some weapons in its arsenal that compete directly with companies like Groupon.
Last year, Google ran its first TV commercial during the Super Bowl.
Groupon continues to grow, both in terms of funding and geography. Groupon most recently expanded into Australia, though it has been forced to operate under a different name in that country, due to a Groupon-clone owning the name there. Groupon is currently fighting this.
Groupon is likely to become more attractive for small businesses as it boosts brand name recognition through TV advertising. More consumer interest in Groupon means more potential customers for businesses who offer deals. Groupon CEO Andrew Mason recently said his company is the savior for small businesses and that he wants it to do for local businesses what Amazon did for buying products.
Groupon is likely to become more attractive for small businesses as it boosts brand name recognition through TV advertising. More consumer interest in Groupon means more potential customers for businesses who offer deals. Groupon CEO Andrew Mason recently said his company is the savior for small businesses and that he wants it to do for local businesses what Amazon did for buying products.
Sharing from:
http://www.webpronews.com/topnews/2011/01/10/super-bowl-pre-game-will-reportedly-feature-groupon-ads
Friday, January 21, 2011
Hyundai Super Bowl Ads 2011 are official
Hyundai has announced details about their Super Bowl 2011 ads. This marks the fourth Super Bowl for the Korean carmaker. This year Hyundai will promote in one spot the all-new Hyundai Elantra. The theme of this Hyundai Super Bowl ad is "Snap Out of it". The ad takes a satirical view on the consumer perception of the compact car segment.
Hyundai's "Snap Out of It" campaign addresses years of consumer complacency towards the compact car segment. Through a series of shorts that parody the history of compact car advertising, Hyundai tells the story of the hypnotized consumer mindset, conditioned to purchase compact cars for practicality and reliability, regardless of their uninspired design and limited innovation. Enter the all-new 2011 Elantra, a no-compromise alternative that finally screams "Snap Out of It" in an effort to deprogram those in the compact car trance.
Hyundai will also run a social campaign with ten online spots that reinforce the Snap Out of it theme. The online short films discuss the "conspiracy" behind compact car hypnosis and invoke consumer curiosity, generating buzz-building momentum leading up to the Super Bowl. Each of the viral shorts, filmed to look like consumer-generated content or documentary style, direct viewers to a different, unbranded microsite discussing the compact car conspiracy. These short films nor the microsites will not be branded or identified until Super Bowl Sunday, and Hyundai will reserve at least two "Snap Out of It" ads to premier in the Big Game.
Hyundai will have three Super Bowl 2011 ads. The other two will feature the 2011 Sonata.
Hyundai will start new Elantra ads already this weekend during the AFC championship game on Sunday.
Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game. The Super Bowl XLV will take place in the Dallas Cowboys stadium on February 6th 2011.
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