Hyundai has announced details about their Super Bowl 2011 ads. This marks the fourth Super Bowl for the Korean carmaker. This year Hyundai will promote in one spot the all-new Hyundai Elantra. The theme of this Hyundai Super Bowl ad is "Snap Out of it". The ad takes a satirical view on the consumer perception of the compact car segment.
Hyundai's "Snap Out of It" campaign addresses years of consumer complacency towards the compact car segment. Through a series of shorts that parody the history of compact car advertising, Hyundai tells the story of the hypnotized consumer mindset, conditioned to purchase compact cars for practicality and reliability, regardless of their uninspired design and limited innovation. Enter the all-new 2011 Elantra, a no-compromise alternative that finally screams "Snap Out of It" in an effort to deprogram those in the compact car trance.
Hyundai will also run a social campaign with ten online spots that reinforce the Snap Out of it theme. The online short films discuss the "conspiracy" behind compact car hypnosis and invoke consumer curiosity, generating buzz-building momentum leading up to the Super Bowl. Each of the viral shorts, filmed to look like consumer-generated content or documentary style, direct viewers to a different, unbranded microsite discussing the compact car conspiracy. These short films nor the microsites will not be branded or identified until Super Bowl Sunday, and Hyundai will reserve at least two "Snap Out of It" ads to premier in the Big Game.
Hyundai will have three Super Bowl 2011 ads. The other two will feature the 2011 Sonata.
Hyundai will start new Elantra ads already this weekend during the AFC championship game on Sunday.
Just like last year, I4U News will be featuring again the Super Bowl for Geeks Guide. Of course the Super Bowl 2011 for Geeks Guide will be all about the Super Bowl Commercials and not the big game. The Super Bowl XLV will take place in the Dallas Cowboys stadium on February 6th 2011.
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